How One Story Can Change Your Business: Meet Cari Kaufman

Make it stand out

Whatever it is, the way you tell your story online can make all the difference.

You know that feeling when you’re trying to explain what you do, and halfway through, you see eyes glazing over like a doughnut under a heat lamp? Yeah, not fun. That’s the power of storytelling—or rather, the power of not having a good one.

Enter Cari Kaufman, founder of Storyteller Wordsmith, LLC, a woman who can take a jumble of ideas, a scattered brand message, and a whole lot of “I don’t know what makes me special” and turn it into a story so compelling that your dream clients will sit up, take notice, and (more importantly) buy from you.

In her recent interview with CanvasRebel (read it here), Cari breaks down how business owners can cut through the noise, own their unique voice, and craft a message that actually works. Because let’s be real—marketing isn’t about throwing spaghetti at the wall and hoping something sticks (unless you really love messy kitchens). It’s about strategic storytelling.

Why Your Business Story Matters (More Than You Think)

Let’s bust a myth right now: Your business isn’t just about what you sell. It’s about why you sell it, who you sell it to, and how you make them feel. That’s what sets you apart in a sea of competitors who, let’s be honest, probably offer something similar.

Cari shares in her interview how she helps business owners:

✅ Find their real message (not the boring, corporate-sounding one)
✅ Create content that doesn’t feel like a chore
✅ Attract the right clients without the marketing overwhelm

And let’s not forget—she does all of this with a mix of irreverence, heart, and a deep understanding of what makes a brand stick.

Your Business, But Make It Unforgettable

Think of your brand like a dinner party. If you’re the host, are you serving up a microwaved, generic meal, or are you crafting a dish that makes people say, “Wow, I need this recipe”? Your story is the secret ingredient that turns “just another business” into a brand people can’t stop talking about.

If you’ve ever struggled with how to put yourself out there (without sounding salesy or awkward), this interview is your next must-read.

👉 Check out Cari’s insights on CanvasRebel right here and start telling the story your business deserves.