The Cost of "Fancy" Development: When Your Website Becomes Uneditable
We often encounter websites that are difficult to update due to hard-coded elements, making even simple changes costly and time-consuming. Developers sometimes choose these “fancy” solutions without considering the long-term needs of the client. At our agency, we prefer using Squarespace, a platform that offers design flexibility while keeping the website easy to manage. Squarespace allows business owners to make updates without relying on a developer. It’s used by both small businesses and major brands, proving that user-friendly, scalable websites don’t require uneditable, complex coding.
Digital Marketing: The Beast You Can Ride to Glory (or Go Down in Flames)
First off, digital marketing isn’t a magic spell. It's a combination of strategy, creativity, and analytics. Here are just of few things you’ll need to crack the code.
“Who you talkin' to?”: Know Your Audience, You Sexy Beast
Explore how a clear brand message, rooted in the StoryBrand Framework, can be the golden ticket to success. Learn why understanding your target market's needs, desires, and quirks is key, and discover the synergy between brand copy and visual identity that captivates your ideal clients.