Alan came to us with a fractured brand strategy, juggling multiple certifications and websites. We crafted a unified brand message that emphasizes his unique approach to building trust within teams and reducing owner dependence. The result? A clear, authentic narrative that resonates with business owners and positions Alan as a leader in trust-based business solutions.

Alan wanted a brand that felt accessible yet professional, with a nod to his love for the outdoors. We created a logo suite and visual identity that blends trust-building themes with a rugged, approachable design. With hand-drawn, original artwork and a palette inspired by nature, the Trustbuilt visual identity is designed to resonate with the business owners he serves.

Alan’s previous messaging leaned too heavily into exit planning, missing the depth of his services. We developed website copy that highlights his comprehensive coaching approach, focusing on trust-building, team development, and owner independence.

We transformed Alan’s website into a sleek, user-friendly digital hub. Built on Squarespace, it combines functionality with his brand’s personality. From mobile optimization to intuitive navigation, every element was designed to showcase his services and attract potential clients without overwhelming them.

Alan had a treasure trove of over 50 podcast episodes but no strategy to put them to work. We created a content ecosystem that leverages his podcast as the cornerstone of his marketing. Blog posts, social media content, and email campaigns are now repurposing his episodes to amplify his expertise and drive traffic to his website. description

To complement the new content strategy, we took over the management of Alan’s podcast. This includes SEO optimization for episodes, publishing with strategic titles and descriptions, and creating promotional content to reach a broader audience. His podcast now acts as a lead generator, bringing listeners into his coaching ecosystem.