The Cost of "Fancy" Development: When Your Website Becomes Uneditable
We often encounter websites that are difficult to update due to hard-coded elements, making even simple changes costly and time-consuming. Developers sometimes choose these “fancy” solutions without considering the long-term needs of the client. At our agency, we prefer using Squarespace, a platform that offers design flexibility while keeping the website easy to manage. Squarespace allows business owners to make updates without relying on a developer. It’s used by both small businesses and major brands, proving that user-friendly, scalable websites don’t require uneditable, complex coding.
Digital Marketing: The Beast You Can Ride to Glory (or Go Down in Flames)
First off, digital marketing isn’t a magic spell. It's a combination of strategy, creativity, and analytics. Here are just of few things you’ll need to crack the code.
How I broke StoryBrand (well, for me anyway)
The StoryBrand messaging framework has many benefits, but on its own, it isn’t enough to stand out online. Dive into why your unique brand voice trumps templated messaging and the need for tailored execution strategies.
Winging it is for birds, not brands.
A deliberate marketing strategy isn't an option. It's a business life raft. Spoiler: Winging it is for the birds, not brands.
Squarespace vs WordPress?: Pros and Cons
Unsure whether to choose Squarespace or WordPress for your small business website? This blog explores the pros and cons of each platform and offers custom development services. Learn more!
A New Website Costs What?!
In this guide tailored for coaches and consultants, we break down the factors contributing to overall costs and provide insights into key considerations for website development. From design and functionality to content creation and technical development, understand the nuances that influence pricing. Explore the role of your business goals in shaping your website's scope and cost, and discover three common pricing models – fixed price, hourly rates, and value-based pricing. Make informed decisions for your online presence and ensure your website aligns with your business objectives.
“Who you talkin' to?”: Know Your Audience, You Sexy Beast
Explore how a clear brand message, rooted in the StoryBrand Framework, can be the golden ticket to success. Learn why understanding your target market's needs, desires, and quirks is key, and discover the synergy between brand copy and visual identity that captivates your ideal clients.