Authentic Impact
Project Details
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With a tight deadline and a new niche offering to launch, Penny needed a sales tool that could shine during her speaking engagements and trade shows. We created a downloadable guide that highlights her unique coaching approach and serves as an effective lead generator. Designed to resonate with her audience, the guide was built to establish Penny’s authority while offering tangible value to potential clients.
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We designed and developed a high-converting landing page on Penny’s existing Duda site, ensuring it seamlessly integrated with her brand. The copy emphasized her expertise and the benefits of her coaching, guiding visitors toward downloading the lead generator. The result? A polished and professional landing page that serves as the centerpiece of her new funnel.
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To maximize the effectiveness of her lead generator, we built a fully automated funnel in HubSpot. From a strategic email drip campaign to engaging social media posts, every element was designed to nurture leads and guide them toward working with Penny. The funnel runs seamlessly, allowing her to focus on her events while the system does the heavy lifting.
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We didn’t stop at digital assets. To ensure Penny’s booth stood out, we created a slide presentation that clearly outlined her coaching approach and a custom table card for her trade show presence. These materials made it easy for her to connect with attendees and direct them to her new lead magnet.