Matthew needed a brand and messaging overhaul to reflect his evolving goals. As a specialist in using AI to bridge the gap between educational research and classroom application, he wanted to shift the focus from consulting to speaking engagements. We developed messaging that highlights his gift for storytelling and his unique ability to make complex, academic topics approachable, engaging, and downright fun.

Matthew’s old brand didn’t do justice to his dynamic personality and colorful approach to storytelling. Inspired by his signature bowties, we created a logo suite and visual identity that balances sophistication with playfulness. The vibrant, polished design reflects his knack for making dry material come alive, positioning him as both a credible expert and a captivating speaker.

Matthew took our "All the Things" Brand Handbook and ran with it, applying the messaging and visual identity to build his own website. The result? A cohesive, professional online presence that captures his personality and clearly communicates his unique expertise. It’s proof that a strong brand handbook can be a DIYer’s best friend.

From there, we helped him create optimized interior pages that highlight his services and skillsets with our professional copywriting.

To help Matthew grow his YouTube channel and expand his audience, we’ve been editing his raw videos into polished, engaging content. Paired with strategic consulting sessions, we’ve provided actionable advice to optimize his content and maximize its reach. The results speak for themselves: with numbers like a 105% growth in his YouTube channel in 90 days. Matthew is steadily building an audience that will support his goals as a speaker.