Grow A Niche Business
Project Details
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Todd had a powerful coaching program for finding your niche but lacked the strategic messaging needed to connect with his ideal clients. His previous approach leaned heavily on minimalism, leaving prospects without enough information to make confident decisions. We developed a messaging framework that balances clarity with warmth, showcasing Todd’s wisdom, reliability, and professorial style while guiding potential clients toward taking action.
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Todd’s visual brand was outdated and didn’t reflect his personal style or the premium experience of his coaching program. We gave his brand a rich makeover, inspired by his love of James Bond, martinis, and the elegance of art deco. The new logo suite features hand-drawn iconography, a sophisticated color palette, and a polished design aesthetic that aligns with Todd’s unique vibe and expertise.
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Todd’s old site didn’t do justice to his stellar coaching program. We overhauled his WordPress site, creating a seamless, user-friendly experience with a strong focus on education. The new design features elegant visuals, strategic page layouts, and copy that reflects Todd’s approachable yet authoritative tone. It’s a digital experience as polished as his brand.
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Todd’s coaching program deserved a broader audience, so we helped him create a digital course to bring his expertise to life. Filmed onsite at our professional podcasting studio, we developed engaging videos, a downloadable workbook, and a comprehensive launch strategy. From an automated sales funnel to post-course continuing education emails, we gave Todd the tools to scale his impact.
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To breathe new life into Todd’s online presence, we created a robust content ecosystem. From SEO-optimized blogs to eye-catching social graphics and short-form videos, every piece of content is designed to lock in his ideal client. Email nurture campaigns and a steady stream of social media content ensure Todd stays top of mind for his audience.